AdSense CTR – What Does it Mean
CTR or Adsense CTR also called (Click through Rate) matters a lot in the world of social media and internet marketing. CTR is basically a user engagement matrix. AdSense CTR matters a lot for the publishers and advertisers. Publishers try to make CTR high on their ads and in the same way Advertisers also want to get high CTR on their ads, means more engagement.
In the field of marketing and blogging, CTR really plays a very important role in generating the revenue. If you are giving some one traffic, and CTR is low, your advertiser is more likely to run away. So let me drive you into the world of CTR. Here you will understand 100% this term today.
I have found many people asking in different forums this question “What is CTR” and “What is meant by AdSense CTR”.
What is meant by AdSense CTR?
CTR basically stands for Click Though rate. In simple words you can understand it as Number of clicks on the Ads divided by Total no. of people to whom your ad was served or total people of people who saw your ad.
CTR = Number of Clicks / Number of Users who saw your ad
CTR% = Number of Clicks x 100/ Number of Users who saw your ad
In simple words now suppose that you are running an ad that reached 100 people, and 7 people from them clicked at your ad. Therefore the CTR will be: 7*100/100 = 7% (Means out of each 100 people, 7 people are clicking at your ad)
Now here I am going to explain you another myth about the AdSense CTR, many people are found asking in different support forums what Google CTR is best for AdSense? Some people are found asking that they are getting good clicks on their AdSense ads but they are earning a low revenue.
So let me clear you one thing here, If you are getting enough or much clicks on your AdSense ads, it never means you will earn good income too because since the Google AdSense is a Contextual Ad Network, your income depends on the keywords that are clicked and that are most likely relevant to your content.
So you need to include the higher CPC keywords in your content to get most out of your content from even fewer no. of clicks or CTR.
So this is all about AdSense CTR. I hope so you would have got answers for your questions regarding CTR. If you still have any questions in your mind, feel free to ask here. For more AdSense Stuff, read our AdSense Guide for Beginners.