LSI Keywords are Powerful Factor to Boost Your Rankings
LSI keywords also known as Latent Semantic Indexing is an advanced search method that uses machine learning to find patterns in words or text from an unstructured data for the retrieval of results. In Latest Semantic Indexing method, words are replaced by their synonyms since according to machine learning, when words are used in same context, they mostly have similar meanings.
What is Meant By LSI Keywords?
This is an advanced SEO term which is introduced and used by Google for the retrieval of results based on a query. LSI basically means synonyms, similar or same words. Before the existence of this term in Search Engines, the keyword density was the main factor of Rankings, but as SEO evolved, SEO experts tried to cheat search engines by using keyword stuffing technique.
It means if you have has used your keyword “xyz” 13 times in your article, then your competitor can beat you by using the same keyword 14 or more time in his article in search engine. So the new challenge was born is keyword density enough for rankings?
Benefits of LSI Phrases:
- LSI keywords are synonyms of your normal keywords which you can use to get higher ranking in Search Engines like Google and Bing.
- They make your content look more natural and worth reading instead of using same keyword many times. Definitely, Google loves that content that is more natural instead of content that is stuffed with the same keywords again and again. That is the thing that Google wants from us.
With the evolution of SEO, many blogging experts nowadays recommend to use synonyms of keywords in the content .For example, an article about juices will have many keywords and many keywords will be definitely similar to one another. Keywords like color, smell, flavor, taste, sweet etc. can be used with many juices. All such things in fact mean the same thing and that is what latent semantic indexing keywords are.
In the same way when a search engine finds a keyword “Apple” on your blog, how will it identify that keyword is a fruit name or brand name? Here search engines uses the LSI keywords technique which discovers the patterns in your data to categorize that keyword as fruit or brand.
People love to read content that sounds natural instead of content that is stuffed many times with the same keyword that make them run away from your blog.
SEO and LSI:
Search engines nowadays try to show you that content that is strongly related to your particular query. Search engines uses LSI phrases and terms to identify what type of content a particular page has. Our chances of ranking increases by using LSI phrases and keywords in our content.
Let’s suppose a particular page is about “off page SEO”, so there will be chances of the following terms in the content.
- off page SEO tools
- off page SEO techniques
- off page SEO checklist
- off page SEO factors
- off page optimization
LSI Keywords Finder (Tools):
Following are the best tools that you can use to find LSI, similar and related to your topic.
Google Search – LSI Keywords Finder:
One of the best tool to find the LSI phrases and keywords, terms and phrases is Google Search itself as you can see. Just write your term here with a space and google will automatically suggest you similar keywords against your query “phrase”.
Google Keyword Planner Tool – LSI Keywords Finder:
This is another freely available tool that is used by some advanced webmasters. Actually, it’s the Google keyword tool that has been replaced by Google Keyword Planner Tool. You can see the below screen shot that I have taken from the Google keyword Planner tool, showing the relevant keywords with their competition and CPC.
LSI Keywords WordPress Plugin:
There are a no. of WordPress Plugins to find the LSI terms. There are two best plugins available for WordPress. First one is SEOPressor and second one is Easy WP SEO.
SEOPressor is much fast and reliable that Easy WP SEO. SEOPressor can fetch LSI or related keywords for up to 3 keywords of your choice. It also gives you warning for over optimization of keywords. This is very useful feature because mostly while using similar keywords, bloggers forget about the over optimization factor. So this plugin is penalty savior.
Use of Latent Semantic Indexing for Off Page SEO:
It’s a good practice to use related keywords. While building backlinks you should mix your anchor keywords with latent semantic keywords. Use of LSI or synonym keywords while commenting on other blogs can raise your blog rankings.
Closing Words for LSI:
I have tried to cover the main things regarding the Latent Semantic Indexing. I would advise you never to overuse this feature, your main focus should be on quality content for your users. All these tips and tricks will work well if you are writing a unique and quality content, which may sound difficult task in start, but still you can try your best and then leave it to Google. More about LSI you can read here