How to Write Compelling Meta Description for Blog Posts
If you look a couple of years back in Search Engine Optimization, you will notice an effective and compelling meta description for blog posts and web pages have always been playing a very important role in Search engine ranking positions. But then people started stuffing their post’s meta description with keywords and tags to get more click through rate on them.
So, search engines take notice of this and started ignoring keywords and tags in the meta description. In modern internet, most of the authorities behind search engine says that use of keywords rich meta description don’t carry any importance anymore and are not influencing SERP rankings anymore.
Whatever search engine authorities say, but in fact and in real world, keywords in meta description really do play a very important role in search engine results page rankings. Sometimes, meta description role is bigger and sometimes smaller, but no doubt, they are really a big ranking factor for blog posts in SERPs. So you must know how to write good meta description for your web pages.
What is Meta Description Tag?
Meta description is a short summary of the blog post or web page that is shown below search results in search engines in 2-3 lines. This text is not visible on the page but always appears in search engine results. This is the only text that potential visitors read before clicking to proceed to your blog page. It’s a very important part of SEO. A well written and good meta description always influences click through rate on your links.
If you are using blogger, you can add meta description to your blog posts from right sidebar in post editor area. However the process of adding meta description in WordPress is slightly different and depends on each SEO plugin that you are using.
Basically, this tag plays an important role as an advertisement text for your blog post’s preview in search engine results page and boost the CTR of your link. If your meta description tag is compelling, then more users will click on your link and visit your blog. Otherwise a poorly written meta description tag on your very excellent written post can turn your visitor’s attention from your blog post in SERPs page.
Compelling Meta Description and SEO:
As we have talked in early paragraph about search engine authorities that they refuse the influence of meta description tag in ranking positions, but research shows that this tag do influence. A post published at SearchMetrics tells that compelling meta description tag plays an important role in SERPs. And you must always consider that as part of your on page SEO seriously to go a step ahead from your competitors in search engine results page.
How to Write Compelling Meta Description for Blog posts:
About 3 months ago, I was watching a video of Matt Cutts video where he explains how to write a compelling and effective meta description for your blog posts. So here I am sharing with you those tips in few lines. I hope these will really help you in writing an effective meta description for your pages.
- Meta description for each page on your blog Must be unique (different).
- Instead of writing a duplicate meta description, leave the meta description tag empty.
- Meta description must contain your target keywords (They boost your rankings).
- Always try to write a compelling meta description for your visitors. Write for your visitors (never for search engines)
- Never try to stuff your meta description tag with your targeted keywords.
- Always keep the meta description tag complete and brief.
So let’s talk one by one these all points. Uniqueness of meta description tag means, you must always write a fresh and unique meta tag for each blog post and web page. There should be no repetition of this meta tag again and again for your multiple pages. Matt Cutts recommends:
Leave this field blank rather than writing a duplicate meta tag.
Second most important thing in writing a good and effective meta description is use of your target keywords in this field to attract your visitor’s attention. A good meta description always increases CTR on your post link in SERPs. For example if you are writing a blog post on this topic “10 Most Beautiful Women in the World”, then a good meta description for your page may be like this:
Have you ever imagined beauty like this before, even in dreams? These 10 women are indeed the most beautiful Women in the world!
You can see above written effective meta description will compel the users to click at it to find what is in it. Therefore, the click through rate will increase. I hope so this meta description will give you an idea about writing a compelling meta description for your blog posts and web pages.
Let’s move ahead in the explanation, ignore keyword stuffing in your meta description. What is meant here by keyword stuffing? Keyword stuffing means the use of just only keyword in the meta tag. For example, for above example, a keyword stuffed meta description will be like this:
Most beautiful women, beautiful women in the world, see beautiful women, nice women….
Using meta tag like above will not only make your meta description poor, but will also invite Google and other search engines to mark your page as spam or give you a penalty. And the last point, always keep your meta description text brief (150 characters in length), meaningful and compelling. If your metatag contains 150+ characters, then Google will not show it complete. So must keep it below 150 characters.
So this is all about writing compelling meta description to get higher rankings as well as higher click through rate for your links in Google and other search engines. In short, an effective meta description means, you will get more traffic to your blog post or website page.
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