Apple’s iPhone 15 Pro and Pro Max May Come with Higher Price Tag Due to Significant Hardware Upgrades
Tech analyst Jeff Pu from Haitong International Securities has speculated that Apple’s upcoming iPhone 15 Pro and Pro Max may come with a higher price tag due to significant hardware upgrades. These rumored upgrades include a titanium frame, solid-state buttons with haptic feedback from extra Taptic Engines, an A17 Bionic chip, increased RAM, and a periscope lens for increased optical zoom on the Pro Max model, among others.
While this is not the first time that a price increase has been speculated for the iPhone 15 Pro models, it remains to be seen whether Apple will indeed raise prices. Since 2017, the Pro model has started at $999, while the Pro Max has started at $1,099 in the U.S. However, Apple has increased iPhone prices in several countries due to foreign currency fluctuations.
Inflation rates in the U.S. may also contribute to a possible price increase for the iPhone 15 Pro models. Although Apple has maintained starting prices for six generations of Pro models, a price increase may be necessary for the company to maintain its profit margins. The pricing of iPhone 14 and iPhone 14 Plus starts at $799 and $899. It is unclear whether the standard variants iPhone 15 and iPhone 15 Plus would also see a price increase.
The iPhone 15 series is expected to be announced in September and may include over 10 additional features and changes, such as a USB-C port and Dynamic Island for standard models. The Pro models are also rumored to have a slightly more curved frame.
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Conclusion
It is still uncertain whether Apple will raise the prices of the iPhone 15 Pro and Pro Max models due to significant hardware upgrades. However, inflation rates in the U.S. and foreign currency fluctuations may contribute to a possible price increase. The iPhone 15 series is expected to be announced in September and may include over 10 additional features and changes.
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