Reddit Launches TikTok-Style Video Feed and Separates Text and Video Posts into Separate Feeds
Reddit has recently announced a major change to its interface by launching a TikTok-style video feed. The move is aimed at creating a feed that is dedicated solely to video content, which will make it easier for Reddit’s 500 million monthly users to engage in the format they’re most interested in and move between formats more seamlessly. Pali Bhat, Reddit’s chief product officer, said in an interview on Decoder that this change will help users engage with the platform more easily.
By creating separate feeds, Reddit is essentially “videofying” the platform, and this feature is a part of a larger effort to simplify the platform and make it more accessible to users. The company has acknowledged that many people find the platform complex and intimidating, with a complicated interface and distinct community norms and practices.
Reddit’s New Features
The new features will include a combination of posts from subreddits that users are subscribed to, along with recommendations. The company will test how users respond to the split views over the next few weeks. Reddit has also indicated that it may experiment with features like video reactions in the future. The company’s efforts to simplify and streamline the platform experience also include improvements to search functionality. In February, Reddit announced that users would be able to search for keywords within posts.
What to Expect
It will be interesting to see how Reddit users react to the new features, and whether it attracts new users to the platform. With video content becoming more and more popular on social media, this move could be a significant step for Reddit in staying relevant in an ever-evolving digital landscape. We’ll have to wait and see how these new features are received by the community.
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