Spotify HiFi: Is It Still Happening?
It’s been two years since Spotify announced Spotify HiFi, and more than a year has passed since the company indefinitely delayed the release. With everyone rushing to do the next big thing, it seems like there’s no real hope for Spotify HiFi to make a comeback, right?
Well, apparently not! Company co-president Gustav Söderström recently confirmed that Spotify is still working on the best way to provide high-quality music to its audiophilic users.
Regardless, Spotify is still one of the staple music streaming platforms, so it is doing pretty good even without HiFi songs.
Why Was the Release Postponed?
Söderström commented that Spotify had to postpone the release of this high-end tier of music streaming in order to better adapt to the market. He gives very few details from there on out, but HiFi costs and deals with music labels were mentioned as factors too.
What Makes Spotify HiFi Unique?
Söderström went on to state that Spotify wants to do something unique with HiFi. By the sound of things, the plan isn’t to just follow the established trend and copy what the competitors are up to, but come up with a unique way to deliver on this upgraded service.
That being said, the co-president is confident about Spotify HiFi still being on the table. While no specific end-date has been mentioned, as per Söderström’s own words, it will be a real thing at “some” — undefined, and likely distant — point in time.
What’s Next for Spotify?
Spotify is currently quite busy with redesigning major UI elements or figuring out ways to incorporate AI into its platform. One of the major talking points of the interview is centered around the fact that Spotify is looking to copy some of TikTok’s homework. While HiFi audio is certainly a great selling point, it doesn’t seem to be that important for now.
Conclusion
Despite the indefinite delay, Spotify HiFi is still not dead. Gustav Söderström confirmed that Spotify is still working on the best way to provide high-quality music to its audiophilic users. While no specific end-date has been mentioned, it will be a real thing at some point in the future. Spotify wants to do something unique with HiFi and come up with a unique way to deliver on this upgraded service. For now, Spotify is busy with redesigning major UI elements and incorporating AI into its platform.
