Apple Announces New Yellow Color Option for iPhone 14 and iPhone 14 Plus
Apple has recently announced a new yellow color option for the iPhone 14 and iPhone 14 Plus, which has caught the attention of many. The new shade looks interesting and reminds us of the OG Lumia 1020, which carried yellow like no other. Both iPhone models are now available for pre-order, with availability starting on Tuesday, March 14. Here are the details.
Starting today, the yellow iPhone 14 and iPhone 14 Plus can be pre-ordered in more than 60 countries, including the U.S., Australia, Canada, China, France, Germany, India, Japan, South Korea, and the U.K. The phones will be available in stores on March 14. In case you’re wondering – there are no new color options for the iPhone 14 Pro and iPhone 14 Pro Max.
Pricing and Specifications
The yellow iPhone 14 starts at $799 and the iPhone 14 Plus starts at $899, and each device comes with the same set of specifications you get from the original phones. The new Yellow shade joins the iPhone models’ existing Midnight, Starlight, (PRODUCT)RED, Blue, and Purple color options.
The design of the iPhones remains the same. There’s the iconic camera island and Apple logo on the back. On the front, we see Apple’s signature notch and a flat display. The yellow shade looks quite…uhh yellow and appears fun and energetic.
Apple’s Color Strategy
It is worth noting that Apple typically introduces new color options for the iPhone midway through the device’s product cycle, often in the spring season, to give a boost to sales. For instance, last year in March, Apple released new Green color options for the iPhone 13 and iPhone 13 mini, and new Alpine Green color options for the iPhone 13 Pro models. And in April 2021, the company added Purple to the iPhone 12 and iPhone 12 mini color choices.
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